Sophie Lai

About Me

Hi! I'm Sophie, a dedicated student at Northeastern University studying Brand Management and Marketing. I'm thrilled to be returning to ServiceNow as an Executive Marketing Intern, where I can blend creative strategy with innovative branding.


When I'm not immersed in marketing, I love exploring vibrant cities, savoring unique culinary experiences, and writing about my adventures—embracing all the fun, creative, and just-girl things that life has to offer.

Work Experience

Tigerway Prep

Tigerway Prep - Market Expansion Strategist

Location: Boston, MA

Duration: February 2025 - Present

  • Managed a Google Ads campaign to expand brand visibility.
  • Designed and executed email marketing campaigns for lead generation.
  • Built strategic partnerships with schools and educational organizations.
ServiceNow Inc.

ServiceNow Inc. - Brand Marketing Co-op

Location: New York, NY

Duration: July - December 2024

  • Increased engagement by 30% through optimized storytelling templates.
  • Redeveloped 45 company blogs to align with the evolving brand vision.
  • Boosted site traffic by designing a user-centric digital experience.
  • Conducted interviews with professionals to generate fresh content.
Northeastern University Oakland

Northeastern University Oakland - Programming Board Member

Location: Oakland, CA

Duration: September 2022 - April 2023

  • Organized 10 community programming events.
  • Created marketing assets such as social media posts and brochures.
  • Led a commemorative mural project celebrating the first Oakland class.

Resume

Contact

Email: lai.so@northeastern.edu

Phone: 929-329-5199

Location: Boston, MA

LinkedIn Profile